Makers Mark Bottling House Tour and Visitor Center - Loretto, KY

Winner of the 2008 Whiskey Magazine ICON and Visitor Attraction of the Year Award

Visitors to the Maker's Mark Distillery are treated to seeing the unique bottling process of one of Kentucky's finest bourbons, which culminates with hand dipping the signature red wax. The problem is... because of the small batch nature of the product, only a select few visitors are lucky enough to see the process. CED transformed the current bottling line into a theatrical space that shows off the production process when the line is not operational.

Tour guides initiate the system using an RFID tag system. One swipe of the user RFID card turns off the factory lighting and intimately lights the space through dimmed theatrical lighting fixtures. Normal factory surfaces are transformed into visual displays sporting high definition video of the bottling line in action. Walls become projection screens, clear glass enclosures are electronically frosted, projection screens drop, and flat panels energize.

Visitors stroll through the facility experiencing every sequence of the bottling process. After they exit, the tour guide swipes the user RFID card at a second location and the facility instantly reverts back to a "normal" factory.

Visitors to the Distiller's House will discover an interactive historic portrait gallery of the Samuels family. The Portrait Gallery includes five electronic displays that are specially treated and lit to look like historic photographs.

The displayed images interact through vision and pressure sensors in order to determine the visitor's position. These sensors trigger high definition Watchout video sequences in order to catch the eye of the visitor. When the video sequence ends, the high definition playback hardware creates a 100% seamless transition into the next sequence.

Behind the scenes, a touch panel and specialized programming allows for adjustable, random access to the sequences played throughout the day. The user also has the ability to manually play each video sequence.

Throughout the Distiller's House, visitors experience an audioscape that includes an old-time radio show played through a vintage radio. In the study, a modified antique telephone allows visitors to "overhear" multiple historic phone calls that may have taken place within the Samuels household.